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Lauren London, Ari Lennox & More Stars Attend Puma’s Return To NYFW


On Tuesday, September 13, Puma made its way back to New York Fashion Week for the first time in five years.

Puma - September 2022 New York Fashion Week

Source: Taylor Hill / Getty

Puma’s brand new show, given the name “Futrograde,” featured appearances from top models including Winnie Harlow, who walked the runway with legendary athletes like Olympic sprinter Usain Bolt.

Puma - Runway - September 2022 New York Fashion Week: The Shows

Source: Fernanda Calfat / Getty

While the streetwear brand’s last show five years ago centered around Rihanna, their star collaborator at the time, Puma went a different route this time around, showcasing a much broader range of talent as it approaches its 75-year milestone next year.

According to reports from Footwear News, the experiential show–which was held downtown at Cipriani–featured a traditional runway format and experiential elements, with theatrical dancers showcasing the new 3-D Nitro NFRNO and Nitro Fastroid sneakers. The shoes are the star of Puma’s first-ever foray into the metaverse with “Black Station,” which features NFTS with the limited-edition physical sneakers. 

Throughout the show, Puma spotlighted collaborations from a diverse range of partners: Harlem style icon Dapper Dan, Palomo, the genderless label from Spain, popular football club AC Milan, and fast-rising Parisian brand Koché all got their time in the spotlight, all showing different sides of the brand.

 

The stars weren’t just on the runway, either. A ton of celebs showed up to sit in the audience and see what Puma has to offer, including Lauren London and her son, Kameron Carter….

Puma - Front Row & Backstage - September 2022 New York Fashion Week: The Shows

Source: Dimitrios Kambouris / Getty

Ari Lennox, Deborah Cox, Jodie Woods, Alabama Barker, and more.

Puma Futrograde SS23 Show

Source: Udo Salters / Getty

Puma - Front Row & Backstage - September 2022 New York Fashion Week: The Shows

Source: Dimitrios Kambouris / Getty

Puma - Front Row & Backstage - September 2022 New York Fashion Week: The Shows

Source: Dimitrios Kambouris / Getty

Check out more photos from Puma’s star-studded return to NYFW below:

 



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